Audiences and Institutions

What is meant by the term film distribution?

Film distribution is a term commonly used for making a movie viewable for the audience, including distribution to the public through cinemas, movies and television.

What does a film distributor do?

The distributor develops the release strategy of the film, this is where, what time of year would be more beneficial (e.g. holidays, seasons etc) and the release date.  The distributor also controls the delivery of the master print of the finished film to cinemas and stores.  The distributor will also present the film to film exhibitors and negotiates bilateral agreements to show the film in cinemas.  They also create a marketing campaign to create a ‘buzz’ for the audience and the launch of the film in advance, this also sets a target for the future release.

How does reach relate to film distribution?

The total reach of the film would be how many people have viewed clips, videos, how it’s advertised and who’s talking about it.  Although reach could also be new techniques aimed at new audiences to entice them to view the film, new distribution platforms e.g. YouTube, Amazon, and Netflix.

What is meant by the distribution plan?

The distribution plan is put into place to get your product or service through various channels of distribution and to the ultimate purchaser – how and where the consumers buys your product.

What is meant by the marketing plan?

A marketing plan is an overall blueprint with outlines an organisations marketing outcomes and efforts.

What is the difference between advertising, publicity and promotion?

Advertising is the production of advertisements of commercial products while promotion is publicising a product to increase the awareness of the public and increase sales.  Advertising and promotional work goes hand in hand as the advertisement is promoted to the public in order to create a ‘buzz’ for the film release.  To add to this publicity is giving out information about the product for advertisement and promotional purposes; all go hand in hand but play different roles in the media and help to give attention of said product.

Evil Dead (2013)

Evil Dead (2013) was distributed by TriStar Pictures and produced by Ghost House Pictures and FilmDistrict.  On its opening weekend the film brought in $26mil and was a box office success.  Overall the film brought in $54mil domestically and $43mil internationally, making the worldwide total $97mil. A huge profit was made as the original budget was $17mil.

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